Unknown to Unstoppable

Stop being the best-kept secret and build a profitable personal brand with this 12-week online course taught by Epiphany Institute CEO and Personal Brand Architect Isha Cogborn.


Are you missing out on the power of a profitable personal brand? 

  • Are you ready to reach more people with your message?  
  • Struggling to fill your practice or hit your sales goals? 
  • Do you have aspirations of using the knowledge and experience you've gained at work to do your own thing one day? 
  • Feel like no one is really listening when you put yourself out there?  
  •  Are you overwhelmed by all of the things you "should" be doing and struggle with being consistent?

Put an End to the Madness!

Join Unknown to Unstoppable and uplevel your personal brand in as little as three hours a week.


Personal Brand Architect | Communications Expert | CEO of Epiphany Institute

From Fortune 100 companies to newbie business owners, I’ve been building brands for more than two decades – including my own. Google me and you’ll find pages of on-air interviews, quotes featured in publications like Ebony and Cosmo and evidence of a very active career as a speaker and personal development expert.  

I built this course to help you amplify your results and live your best life by building a powerful and profitable personal brand. 


Who is this course for? 

  • AUTHORS, SPEAKERS AND COACHES who want to attract more opportunities to share their message.
  • Men and women involved in DIRECT SALES opportunities.
  • SUBJECT-MATTER EXPERTS who want to position themselves for opportunities to share their know-how OUTSIDE OF THEIR EMPLOYER. 
  • People who offer a product or service where YOU ARE the brand.


Who is this course NOT for?

  • People who have a team of people doing their marketing. We’re focusing on the scrappy folks who will be doing the work themselves.

  • Aspiring Instagram influencers. Nothing wrong with that, but there are other courses out there that focus more specifically on amassing a following to position you with brands. My approach is centered on attracting the right people to your platform and developing trusting relationships so you can succeed even with a small following.

  • Folks looking for a magic pill that will make them successful overnight. I work with people who are committed long-term to building their personal brands.


Build a platform that allows you to create a life you love and positions the unique gift you bring to the world.


Find your voice and unfair competitive advantage so you don't get lost in a sea of sameness. 


Monetize your expertise so your client list grows along with your bank account. 

What will I learn?

At the end of this 12-week course, you’ll have an actionable personal branding strategy and platform-building plan that will help you differentiate yourself in the marketplace and grow your audience with the right people. You’ll put an end to the question, “What should I talk about?” and speak in a voice that not only connects with your audience, but makes you feel more confident.

I’ll show you how to:
  • Build a platform that allows you to create a life you’ll love.
  • Unleash your unfair competitive advantage to set yourself apart from others who do what you do.
  • Identify the best tools to reach your audience so you’re not burning yourself out trying to be everywhere.
  • Put an end to trying to win over the doubters by identifying the people you’re uniquely equipped to serve.
  • Create a customized checklist to follow so you know exactly what to do to build your platform (because who doesn’t like crossing things off of their to-do list?!)
  • Move beyond vanity metrics to track REAL results (the kind that put money in your pocket).
  • Make a measurable impact and feel amazing about the gift you bring to the world!

 My Platform for Purpose© Framework will not only help you to develop your personal brand and platform, but to make sure it’s aligned to your personal definition of success, not what others tell say you should do or be.



We'll start by creating a vision for your life – both professionally and personally – and the impact you want to make in the world.

Here, I’ll also help you unleash your unfair competitive advantage, so you don’t get lost in the sea of sameness.  

We’ll identify the audience you’re best equipped to serve and become experts at what they need from you that you know you can deliver. This will send your confidence through the roof!


You don’t have to burn yourself out trying to do everything.  I’ll help you figure out a few manageable tactics to focus on (not just social media) to connect with your target audience.

We’ll tap into your unique voice to cut through the noise and grab the attention of your audience.

 I’ll also teach you how to build your tribe to create authentic relationships that benefit you and the people you serve.


Here we’ll bring it all together into plan of action that cuts the confusion and overwhelm and lets you focus your energy where it matters most.

We’ll also look at additional ways to monetize your expertise so your clients and customers grow along with your bank account.



From Fortune 100 companies to newbie business owners, I’ve been building brands for more than two decades – including my own. Google me and you’ll find pages of on-air interviews, quotes featured in publications like Ebony and Cosmo and evidence of a very active career as a speaker and personal development expert.  Here are a few highlights from my resume:

  • Two decades of media relations experience, including strategy and message development, on-camera interviews and preparing camera-shy experts for the spotlight.  
  • Host and produce the podcast, On Purpose with Isha Cogborn, syndicated on Apple Podcasts, Google Play and Stitcher.
  • Produced and hosted TV shows and broadcasts for Dow Chemical and Waste Management and worked as live correspondent for the launch of Blue Planet Run at the United Nations featuring Hilary Swank.
  • Finished in the top 3% of vote-getters for a show on OWN.
  • Hosted a weekly inspirational segment on KISS FM in Saginaw, MI.
  • Earned a degree in Broadcast and Cinematic Arts from Central Michigan University

  • Corporate training clients include Intel, Dow Chemical, University of Phoenix, and Starwood Hotels.
  • Delivered keynotes, workshops and participated on panel discussions for hundreds of national, regional and local events, including national conferences for Alpha Kappa Alpha Sorority, Inc., Society of Professional Journalists, National Coalition of 100 Black Women.
  • Partnered with Molitor International on the 1,000 Leaders Initiative with the Great Lakes Bay Regional Chamber of Commerce.
  • Contracted by Monster.com to deliver assembly-style presentations to high school students around the country.

  • Published the personal branding primer 5 Rules to Win Being You, featured by book clubs in Phoenix and Charlotte.
  • Author and executive editor of forthcoming book, On Purpose: Practical Strategies to Live Your Best Life which includes many of my clients.
  • Featured contributor in the books My Now for the Entrepreneur and My Now for the Single Parent

  • Founded the personal development company Epiphany Institute in 2009 after getting laid off at the height of the recession.
  • Have coached more than 200 clients through private and group programs to create more purposeful careers, launch businesses and refine their personal brands.
  • Launched Startup Life Support in 2017, a membership group to help early-stage entrepreneurs develop the clarity, confidence and community to launch and grow their businesses.


My coaching clients pay thousands of dollars to get ahold of the information I'm sharing with you in this course. Sure, you can find someone who read a book and now declares themself an expert, or you can work with me and benefit from my 20-year track record. 

Not earning money in your business is expensive. Wasting time and energy creating content that no one reads is expensive. Sitting on the sidelines watching other people build the life that you long for is expensive.

It all comes down to whether or not you’re willing to invest in making the changes you say are important to you.


I’m a self-improvement junkie and have invested tens of thousands of dollars attending workshops over the years. I love making myself better so that I have more to offer the world!

One thing I’ve learned is that I (and maybe you, too) need structure to help me implement what I learn. If not, self-help becomes “shelf-help” as my workbooks and binders sit in my office collecting dust!

This course is paced so that you’re not overwhelmed and have plenty of time to put the principles into practice for yourself. Plus, you’ll have a one-on-one strategy session with me and monthly Q&A calls to make sure you don’t get stuck.

I’ve poured my heart, soul and two decades of experience into designing this course to help you succeed. Now it’s up to you to decide.

Make this the year you stop playing small and own your greatness!

In as little as three hours a week you can build your personal brand and change your life.


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