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STOP BEING THE BEST-KEPT SECRET AND MAKE A BIGGER IMPACT IN THE WORLD 

BUILD YOUR PLATFORM AND PERSONAL BRAND WITHOUT BURNING OUT. 

If you’re a coach, author or subject-matter expert looking to reach more of the RIGHT people with your message, you already know that there are tons of options. 

From podcasts to livestreams and online shows to blogging and self-publishing, there have never been more opportunities to reach your target audience without having to clear the hurdles of gatekeepers.

Though the opportunities are plentiful, figuring out what to do and the right way to do it can feel completely overwhelming. Not to mention getting people other than your family to actually pay attention! Is it worth the effort?

HERE'S WHAT YOU

MIGHT NOT KNOW

Don’t go into this thing all willy-nilly!

 

  • Building a powerful personal brand increases the speed of trust with your potential clients.  

    Chances are, there are a lot of people out there who do what you do or solve the same problem for your target audience. How can you make the decision process easier for the people you want to serve? Your brand. 
  • Having a big following doesn't automatically translate into higher earnings. 

    This isn’t about being Facebook famous or an Instagram star. It’s about being the Right problem solver for the RIGHT audience with the RIGHT message. If your efforts aren’t connected to your business strategy, you’re probably wasting your time.  
  • Landing bigger platforms takes more than being good at what you do. 

    Event organizers and media producers have a heavy responsibility to deliver quality content. The bigger the audience, the less willing they are to gamble on an unknown commodity. You have to show up with your receipts so they see what you can do.  
  • Perfection isn't a prerequisite.

    Increasing your visibility can be a little scary. Will people expect you to know everything? What if you make a mistake?  The great news is that we’re living in an era where people value authenticity. Being too perfect is unrelatable. And NEVER pretend to be something you’re not. 
  • You don't have to wear yourself out. 

    Many people (including me) have made the mistake of trying to be everywhere and end up being inconsistent. Listen, I am NOT a member of #teamnosleep. A strategy that works doesn’t have to mean you’re working a gazillion hours a week and neglecting everything and everybody you care about. 

Even though the reasons to pursue a powerful personal brand are obvious, the path to doing it successfully as a subject-matter expert is anything but.

 

But You Don't Have To Figure
It Out By Yourself! 

I'm providing a solution that can
change the game for you. Period. 
 

 
Here’s how it normally goes:

➡️  Expert realizes they aren’t attracting the right clients, hitting their revenue targets or getting the opportunities they want to speak or appear on media.

➡️  Expert starts a Facebook group, creates a YouTube account, spends hours online researching podcasting equipment and lighting kits, and promises to start blogging and sending the newsletter consistently.

➡️  Expert creates content haphazardly and gets discouraged that they don’t have more like and views.

➡️  
Expert says screw it and goes back to the status quo.

 

Most experts never see the results they need because:


❌  They fail to build grow the RIGHT audience.

❌  They’re good at what they do, but don’t know how to position themselves so that everyone else knows it, too.

❌  The people in their network don’t value their expertise. You know how the Bible says a prophet has no honor in his homeland?

❌  Their content isn’t speaking to their audience in a way that authentically connects.

❌  They aren’t consistent enough to build momentum.

❌  The core skill is on point, but the brand needs more polish. No one eats caviar on a hamburger bun!

If any of this has happened to you, don't feel bad...
it's completely normal!

 

But it doesn't have to continue to be your story. 

Unless you work 25 hours a day, it’s difficult to figure out HOW to do all of the effectively and then actually EXECUTE. Oh yeah, and serve your clients, too!

Big companies like the ones I’ve worked for have entire departments of people like me devoted to developing and executing communications and branding strategies. You can’t expect yourself to be able to deliver at that level all by yourself.

I want to help you. 

The RIGHT support makes a difference. 

Why work with me? 

Google “Isha Cogborn” and you’ll find pages and pages of on-air interviews, quotes featured in publications like Ebony and Cosmo and evidence of a very active career as a speaker and personal development expert.  

I’ve been speaking professionally for a decade with a client roster that includes Fortune 100 corporations, Division 1 universities and national conferences for professional organizations. I’m a three-time (soon to be four) published author and have used my core book and the creation of my signature Tale of the T.A.P.E. framework to solidify my unique place as a thought leader and trusted advisor.

My resume includes producing and hosting TV shows and broadcasts for corporate giants like Dow Chemical and Waste Management, including a live event from the United Nations featuring Hilary Swank! I host the podcast On Purpose with Isha Cogborn and finished in the top 3% of vote-getters for a show on the Oprah Winfrey Network.  

But know-how isn’t always the only barrier between you and your grandest definition of success. As a certified life and business coach, I’ve spent a decade working with very talented people who’d rather work behind the scenes than take center stage.

Not everyone is meant to be out front, but if you’re reading this right now it’s because you know you are. Does that scare the socks off of you?

The great thing about it is that when you take that step, you’ll know you’re doing it for the right reason – because you want to help people and know you need bigger platforms to operate on the highest level of your calling.

From strategy to execution to mindset, I’m grateful for the unique experiences that have prepared me to SERVE YOU.

 

So Isha, how is it exactly that you're going to help me? 

I’ve spent the past 20 years building brands for some of the world’s largest companies and helping purpose-driven entrepreneurs launch the businesses of their dreams.

Now, I’m putting my expertise to work for you to help you build a personal brand that not only attracts the opportunities you want, but helps you to make a bigger impact in the world. Because at the end of the day, it's all about living our purpose at the highest level we’re capable of.

 

You are invited to apply for 

Platform for Purpose Incubator 

Overcome the confusion, fear and overwhelm around effectively (and confidently) building your personal brand so you can do less selling and more serving.  

My company Epiphany Institute is bringing together an elite group of purpose-driven experts, coaches, authors and entrepreneurs for a 12-month  platform-building program like no other to help you increase your impact and develop a powerful personal brand without burning out.  

Through this program, we will focus on three things: 

IMPACT:  Increase your ability to effectively reach the people who need you and want to work with you. I'll work with you to create a realistic, personalized plan that allows you to increase your visibility without working a gazillion hours a day. 

CREDIBILITY: Get new opportunities on bigger platforms by getting the “receipts” that demonstrate your expertise. Confidently own your place in front of the camera, behind the microphone, on stage or wherever your expertise takes you. We will help you look good!

CONNECTION: Authentically connect with your audience in a way that drives them to action while being a part of a caring, supportive mastermind community who understand your struggles, expand your knowledge, hold you accountable and celebrate your wins. You're not in this by yourself!

PLATFORM FOR PURPOSE INCUBATOR is the ONLY program of its kind that gives you the opportunity to:

✅  Be a featured author in the next edition of On Purpose: Practical Strategies to Live Your Best Life.

✅  Be a featured speaker in an online summit sponsored by Epiphany Institute focused on your target audience.

✅  Participate in an On-Air Performance Boot Camp in Phoenix this Fall.

✅  Develop 2-3 pitches that you can use for television, radio, podcasts, print or online shows along with coaching to help you execute your segments like a pro.

✅  Receive monthly one-on-one coaching with Personal Brand Strategist & Certified Life and Business Coach Isha Cogborn to fine tune your strategy, messaging and execution.

✅  Grow your professional network as a part of a monthly mastermind community with other purpose-driven professionals focused on similar goals. You’ll learn from each other, hold each other accountable and grow together. There’s power in community.

✅  Have time to both learn AND implement - even when life gets in the way. 

Doors to the program only open ONCE A YEAR.

So if you’re ready to finally build a personal brand in alignment with the impact you want to make in the world, apply for Platform for Purpose.  

 

APPLY NOW

Here are some of the participants currently enrolled in our first cohort:

"Isha got me booked for an hour-long radio segment where I had an opportunity to share my expertise with listeners. What she didn't know is that I've always secretly wanted to be a radio show host, but in the busyness of life and running my business, I never pursued it.

Thanks to Platform for Purpose, I'm launching my new radio show and podcast, The Day Before Monday! Isha is working with me to connect my visibility on this platform directly with my business strategy so that it not only gives me brand visibility, but new leads and clients." 

Brenda Cunningham
Career Strategy & Resume Expert

Push Career Management

"In the corporate world, I was a confident leader. But when I started my own business, the thought of even going to a networking event was anxiety inducing because I struggled to articulate what I do and the value I bring to my clients. 

Isha worked with me to clearly define the problems my target audience experiences through their eyes, which now gets more people to listen. I was also able to apply the Platform for Purpose approach to writing for thought leadership as the foundation to write my first solo book.

I'm enjoying more opportunities to share my message on stage and guest podcast appearances, and this summer, I'll be launching my own podcast." 

LA'VISTA JONES
Self-Care and & Implementation Strategist
31 MARKETPLACE 

"I've always been very comfortable behind the scenes helping everyone else accomplish their goals, but my purpose was pulling on me so hard I couldn't hide anymore.

I've made incremental progress over the past few years, but struggled to make growing my business a priority because I put other people's needs before my own. 

Working with Isha and having the Platform for Purpose community behind me gave me the accountability I needed to stay focused. Isha also helped me to work through a number of fears and insecurities that were holding me back - especially around money.

This year, I hosted my most profitable workshop to date, launched a one-on-one consulting program and landed my largest book order since publishing a few years ago!" 

ELAINE CAULEY
Legacy Expert
ELAINE CAULEY ENTERPRISES 

 

FREQUENTLY ASKED QUESTIONS ABOUT
PLATFORM FOR PURPOSE  

 

  • How do you decide who gets accepted into Platform for Purpose?  

    We aren’t looking for perfect people. I’m not perfect and I don’t expect you to be, either. Perhaps the most important factors are your level of commitment to the problem you solve and your ability to make a difference in the lives of the people you serve.
  • What's the deadline to apply?

    Although the program formally kicks off in August, the window to apply ends as soon as our 15 seats are taken. Keep in mind, the doors to Platform for Purpose only open once a year. If you miss the window of opportunity, you’ll have to wait until August 2020.

  • What's the time commitment? 

Collaborators (that’s what we call participants) need to commit a minimum of three hours a week to brand/platform building activities. You’ll also have an hour-long private strategy session every month to help you focus on the right efforts, evaluate your results, and continue to develop your skills.

One of the benefits current collaborators love are the monthly mastermind sessions. In these 90-minute sessions, you’ll get to talk about what you’re working on so you can “pick the brains” of your colleagues and work through any challenges that you might be experiencing. 

Oh yeah…and they don’t play when it comes to holding you accountable to the promises you make to yourself.

  • How much does it cost? 

    Let’s be honest, if I answer that question right now, some of you will talk yourself out of it without even calculating the potential return on investment. I know that behavior because I often do it, too! Also, I don’t need my competitors all up in my kool-aid😉

    During the interview process, we’ll cover all of the details of the program, including dates for the various deliverables and the price and answers to every other question you have.
  • Why does it last a whole year? 

    I’ve had my share of frustrations from investing in conferences where I drink from a firehose and then feel completely overwhelmed when I come home and try to implement all of the tactics on my own. It also takes me a little longer than most people to get things done.

    I made this program a full year to give the things I teach you time to sink in. Also, when life gets in the way (and it will), you have time to regroup and get back on track with the support of your coach (that’s me) and your fellow Platform for Purpose Collaborators.

How do I know if Platform for Purpose Incubator is right for me?

 

This program is for you if:

  • You help your ideal clients solve a problem you can clearly define.
  • You have a minimum of 3-5 years of experience in your area of expertise (paid or volunteer).
  • You are coachable. If you already have all of the answers, you don’t need me!
  • You are purpose-driven. You know that the work you’re doing is bigger than just you and your bank account.
  • You are willing to consistently commit at least three hours a week to personal brand-building activity.
 

Platform for Purpose is NOT for you if:  

  • You want someone to do all of the work for you. While I will be very hands on, Platform for Purpose teaches you how to fish, which provides a significant cost savings on hiring additional consultants or PR support in the future.
  • You’re afraid to try new things.
  • Your motivation is proving the haters wrong instead of the people you’re called to serve. I believe in operating from a positive energy in all things.
  • You are in a bad financial situation. While this program is priced well-below the retail value, it is an investment. However, Epiphany Institute offers other options to help you make progress towards your goals.
  • You’re looking for a quick fix. There are a lot of marketing programs out there that promise quick results, using questionable and manipulative tactics to deliver. That’s not my thing. I’m committed to helping you build trusting relationships with your audience that are beneficial long-term.  

 

WHERE WILL YOU BE THIS TIME NEXT YEAR? 

Still in the same place experiencing the same frustrations or will you be proud of yourself for the strides you’ve made and the lives you’re impacting through your work?

You don't have to do this alone. Let me help you create the vision you've been afraid to even dream about. 

 The choice is yours.

 

APPLY NOW

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